Keith Simpson is always trying to make the underdog models of cars. He says, "They are like the cars that you might inherit from your grandparents if you had your sweet 16 in a 1990’s suburb. Somewhere in the cars is a dull jab toward privilege and some sincere reverence to the utilitarian. There's no Porsche but maybe there is a beat up 280z, so we’re not doing too bad. They are about coming to know agency, living at an awkward and particular age, driving yourself to school, and smoking cigarettes in the parking lot."